We recognize that in the course of doing business with us you may provide sensitive personal data. Our privacy policy is based upon two key principles:

- Our desire to honor and respect our relationship with our customers
- Our desire to gather sufficient information about our customers in order to provide a better service

Therefore our privacy policy is:

- To never provide your contact information to anyone other than someone you request or as required to fulfill our business obligation to you.
- To limit our e-mail correspondence with you to monthly newsletters and communication regarding one of your purchases or service requests.

If you ever have any concerns with respect to how your information is being used, please do not hesitate to contact us.

HYPERLINKS TO OTHER WEBSITES:

To the extent our Web Site contains hyperlinks to outside services and resources, the availability and content of which KidsWellnessTM does not control, any concerns regarding any such service or resource, or any hyperlink thereto, should be directed to the particular outside service or resource.

DISCLAIMER:

This Web Site and all Content available on this Web Site are provided on an "as is" basis without warranties of any kind, either express or implied, including without limitation warranties of title or implied warranties of fitness for a particular purpose. You acknowledge, by your use of this Web Site, that your use of this Web Site is at your sole risk, and that KidsWellnessTM shall not be liable for any damages of any kind related to your use of this Web Site.

INACCURACY DISCLAIMER:

From time to time there may be information on our Web Site or in our catalog that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, and availability. KidsWellnessTM reserves the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice (including after you have submitted your order).

Any action relating to the use of the Web Site, catalogs or any transaction with KidsWellnessTM must be brought in the state or federal courts located in the County of Albemarle, VA.

PRIVACY POLICY:

As a part of our commitment to your privacy, KidsWellnessTM supports and adheres to the guidelines and practices adopted by the Direct Marketing Association's "Privacy Promise to American Consumers." We have agreed to honor customers' requests not to receive mail, telephone or other solicitations from KidsWellnessTM and we do not share your information other than for the purpose of addressing product complaints with the original manufacturer or fulfilling your order faster than we are able to in the event of a temporary out of stock situation.

COLLECTING INFORMATION ABOUT YOU:

There may be times (such as when you purchase or order a product, subscribe to a service, or to participate in contests, sweepstakes or promotions, etc.) when we ask you to provide certain information about yourself, such as your name, shipping/billing address, telephone number, email address, credit card information, birth date, gender, occupation, personal interests, etc. We may also maintain a record of your product purchases.

Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products, or access certain services, offers and content on our web site. In addition, we may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive communications from us.

In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself. We may track the Internet domain address from which people visit us and analyze this data for preferences, trends and statistics, but individual users will remain anonymous, unless you voluntarily tell us who you are.

USING INFORMATION ABOUT YOU:

We use the contact information you provide for internal purposes, such as confirming and tracking your order, subscription or registration, analyzing preferences, trends and statistics, informing you of our new products, services and offers, and providing you with information from and about KidsWellnessTM.

To serve you better, we may combine information you give us online and in our stores. We may also combine that information with publicly available information and information we receive. We use that combined information to enhance and personalize the shopping experience of you and others with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.

We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Although unlikely, in certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to KidsWellnessTM or to others. We may also disclose your contact information when we believe the law or legal process requires it.

EDITING, UPDATING, CORRECTING AND DELETING INFORMATION ABOUT YOU:

We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us, please let us know by clicking the link to opt out via the channel by which you received the communication.

Please note that any requests to remove or update your contact information may take up to ten days for your email request and 6-8 weeks to process your postal mail request.

PROTECTING CHILDREN:

KidsWellnessTM takes special care to protect the safety and privacy of children. Our web sites are general audience sites.

Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the web.

COOKIES:

Our web sites use "cookies." We may also use cookies in emails that you receive from us. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Generally, we use cookies to remind us of who you are, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our sites and to process your order, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns.

If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of the web site or our services may not work if you delete or disable cookies.

SECURITY:

We take precautions, including use of sophisticated encryption and authentication tools, to protect the security of your contact information that you share with us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, we cannot guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.

We urge you to keep your password in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or hotel.